Sans Normal Adgas 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'European Sans Pro' by Bülent Yüksel, 'Crique Grotesk' by Stawix, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: branding, headlines, editorial, ui text, posters, modern, approachable, clean, dynamic, friendly, emphasis, clarity, modernity, approachability, humanist, rounded, open, soft, lively.
A slanted sans with smooth, rounded strokes and consistently low stroke modulation. The forms lean into circular geometry—especially in the bowls and counters—while terminals are gently softened rather than sharply cut. Proportions feel balanced with a moderate x-height and clear aperture shapes, giving the lowercase an easy rhythm. Capitals are straightforward and sturdy, while the italic construction adds forward motion without becoming overly cursive.
Works well for brand systems that want a modern, personable voice, and for headlines or short passages where the italic angle can carry emphasis and momentum. Its open shapes and straightforward construction also suit UI accents, signage, and editorial callouts where clarity and a friendly tone are important.
The overall tone is contemporary and friendly, with a clear, energetic tilt that reads as active and upbeat. Rounded details and open counters keep it warm and accessible, avoiding the colder feel of more rigid, engineered italics.
The design appears intended to provide a contemporary italic sans that stays clean and readable while adding motion and personality. It prioritizes smooth geometry and approachable proportions to deliver emphasis without sacrificing neutrality and legibility.
The slant is strong enough to be unmistakably italic in both upper- and lowercase, and it maintains coherence across straight-sided letters (like N, M, H) and round letters (like O, C, G). Numerals appear clear and simple, matching the letterforms’ smooth curves and practical, legible structure.