Slab Square Udmad 3 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: editorial, book text, magazines, literary titles, quotations, classic, academic, refined, confident, readable italic, editorial text, classic tone, robust serif, slab serifs, bracketed serifs, calligraphic, transitional, crisp.
A slanted serif design with sturdy slab-like serifs and a smooth, low-contrast stroke profile. The letterforms are generously proportioned with open counters and clear internal space, giving the face a broad, readable texture. Serifs read as firm and supportive with subtle bracketing, while curves are clean and controlled rather than overly ornamental. Overall rhythm is steady and even, with a polished, print-minded finish that holds up well in continuous text.
Well suited for editorial typography where an italic voice is needed beyond simple emphasis, such as magazine features, pull quotes, intros, and book matter. It can also serve effectively in literary or institutional branding and on packaging that benefits from a classic, dependable serif presence.
The font conveys an editorial, bookish tone—serious and composed, with a hint of traditional formality. Its italic posture and robust serifs add a confident, authoritative voice suited to literature, academia, and heritage-leaning branding.
The design appears intended to blend traditional italic movement with a more robust, slab-serif foundation, producing an italic that stays readable and steady in text while still feeling distinctly typographic and expressive.
In the sample text, the face maintains clarity at paragraph scale, with consistent spacing and a calm color on the page. Numerals appear sturdy and straightforward, matching the text’s grounded, print-centric character.