Serif Other Erti 2 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, logos, posters, packaging, fashion, editorial, dramatic, luxury, playful, distinctive voice, display impact, editorial flair, brandability, swashy, calligraphic, flared, sculptural, high-shouldered.
This typeface is a slanted serif with a sculpted, high-fashion silhouette and pronounced, tapered terminals. Strokes show a carved, wedge-like treatment—often appearing as sharp triangular in-cuts and flared ends—creating a crisp, graphic rhythm across words. The letterforms lean strongly, with lively curves and occasional swash-like hooks (notably in several lowercase forms and the Q). Counters are generally open but shaped by the angular cut-ins, giving the texture a distinctive, decorative pattern when set in lines. Numerals follow the same stylized logic, with sharp joins and tapering finishes that read as display-oriented rather than utilitarian.
Best suited to display settings where its sculptural terminals and distinctive rhythm can be appreciated—magazine heads, fashion and beauty branding, premium packaging, posters, and short punchy statements. It can also work for logo wordmarks and titling, while long-form text may feel visually busy due to the repeated cut-in motif.
The overall tone feels editorial and couture-leaning: elegant, assertive, and intentionally theatrical. Its sharp cut-ins and dynamic italic flow add a sense of motion and attitude, balancing sophistication with a slightly playful, attention-seeking flair.
The font appears designed to deliver a recognizable, stylized serif voice for contemporary display typography—combining classic italic calligraphic cues with sharp, modern, cut-out detailing to create a memorable, brandable texture.
The design’s visual identity relies heavily on consistent triangular incisions and flared terminals, which create strong internal highlights and shadows even in solid black text. Spacing in the sample appears tuned for headlines, producing a compact, energetic word image where the decorative cuts become part of the texture.