Sans Normal Selon 17 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, ui labels, friendly, playful, approachable, informal, soft, friendliness, approachability, softness, casual readability, rounded, monoline, humanist, soft terminals, open counters.
A rounded, monoline sans with softly curved strokes and generous corner radii throughout. Curves dominate the construction, with open bowls and counters that keep letters readable, while terminals tend to finish bluntly or with subtle rounding rather than sharp cuts. Proportions feel slightly bouncy and hand-drawn in rhythm, with mild irregularities in curve tension that add warmth without sacrificing clarity. Numerals follow the same rounded logic, with smooth, continuous forms and an even color on the page.
Well-suited to lighthearted branding, packaging, and promotional graphics where a warm, informal tone is beneficial. It can also work for short blocks of text, UI labels, and educational materials when a friendly, non-authoritative voice is desired.
The overall tone is friendly and casual, leaning toward a cheerful, approachable voice rather than a technical or corporate one. Its softened geometry and relaxed rhythm give it a kid-friendly, crafty feel that reads as welcoming and unpretentious.
The design appears intended to provide an easygoing rounded sans with a lively, personable rhythm—prioritizing friendliness and visual softness while keeping shapes straightforward and legible across mixed-case text and numerals.
Uppercase shapes are simple and clean, while the lowercase shows the most personality through rounded joins and softly shaped shoulders. Circular letters stay open and airy, and the set maintains consistent stroke thickness and spacing for a steady texture in paragraphs.