Sans Contrasted Jipi 7 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, magazine titles, art deco, theatrical, luxury, retro, editorial, deco revival, brand impact, ornamental contrast, headline focus, stencil cuts, inline breaks, geometric, display, dramatic.
A sharply geometric display sans with extreme thick–thin modulation and distinctive internal cut-ins that read like stencil or inline breaks. Many round letters are built from near-perfect circles with vertical slits and crescent-shaped counters, while straight-sided forms lean on rigid stems, flat terminals, and crisp angles. The overall color is dense and black, but the repeated negative notches introduce rhythm and sparkle, creating a deliberately segmented silhouette across both uppercase and lowercase. Proportions feel constructed and slightly variable by character, emphasizing graphic shapes over uniform text regularity.
Best suited for large-scale applications where the internal cutouts remain clear: posters, editorial headlines, album or event titling, packaging, and brand marks. It can also work for short subheads or pull quotes when given ample size and breathing room, but it is less appropriate for continuous body text.
The font conveys a glamorous, stage-poster attitude with a strong early-20th-century, Art Deco flavor. Its high drama and ornamental interruptions feel fashionable and assertive, suggesting nightlife, luxury branding, and headline-led design rather than quiet neutrality.
The design appears intended to reinterpret a geometric sans through an Art Deco lens, using deliberate inline/stencil-like interruptions to add movement and ornament while maintaining a clean, constructed skeleton. The goal is maximum visual impact and recognizability in display settings.
The internal breaks can close up at smaller sizes and in tight spacing, especially where narrow counters and vertical slits define the character (notably in rounded letters and some lowercase forms). Numerals follow the same cut-in logic, giving figures a stylized, emblematic presence that matches the caps.