Sans Normal Udlak 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, retro, whimsical, friendly, punchy, display impact, retro flavor, friendly tone, hand-touched feel, soft corners, flared strokes, teardrop terminals, lively rhythm, poster-like.
A heavy, rounded display sans with soft curves and subtly flared, brush-like stroke endings that create teardrop terminals and wedge-like joins. Counters are fairly open and shapes lean on broad ovals and circles, while junctions and terminals add a calligraphic snap that keeps the texture lively. Uppercase forms are sturdy and compact, with simplified geometry and occasional angled cuts, while the lowercase shows more personality through bulbous bowls, single-storey forms, and distinctive ear/terminal treatments. Figures are large and graphic, with curved bowls and noticeable terminal shaping that matches the letters.
Best suited to headlines, posters, cover lines, branding, and packaging where its chunky forms and animated terminals can carry personality at larger sizes. It can work for short blurbs or pull quotes in supportive roles, but its strong texture is most effective when used sparingly rather than for dense reading.
The font feels upbeat and informal, with a retro sign-painting energy and a slightly theatrical bounce. Its soft, swelling strokes read friendly and approachable rather than strict or technical, making text feel animated and characterful.
The design appears intended to deliver a bold, friendly display voice with a hand-touched, retro-modern flavor—combining rounded construction with flared, calligraphic terminals to create distinctive word shapes and strong shelf impact.
Word shapes exhibit a pronounced rhythm from repeated flared terminals and rounded bowls, which can create strong texture in paragraphs. The design’s expressive terminals and widened curves make it most comfortable when given breathing room (slightly looser tracking and moderate line spacing).