Sans Normal Karam 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Nicky Sans' by Digitype Studio, 'Lader' and 'Rothek' by Groteskly Yours, 'Masserini' by Studio Sun, 'Causten' and 'Causten Round' by Trustha, and 'Megabyte' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, confident, sporty, modern, friendly, energetic, display impact, modern branding, high legibility, dynamic emphasis, contemporary utility, geometric, rounded, oblique, compact apertures, soft corners.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are largely monolinear, with weight carried consistently through curves and joins, producing solid, even color on the page. Counters are generous in round letters (O, Q, o), while some apertures read more compact, giving the lowercase a sturdy, closed-in feel. Terminals are clean and mostly squared-off with subtly softened corners; diagonals (V, W, X, Y) are strong and crisp, and the overall rhythm is stable and punchy in both uppercase and lowercase.
Best suited for headlines, short marketing copy, posters, and logo/brand lockups where strong presence and quick readability are needed. It also fits sports, retail, and packaging contexts that benefit from an energetic, modern sans with a friendly edge.
The tone is assertive and contemporary, with a forward-leaning momentum that feels active and promotional. Its rounded construction keeps it approachable, balancing strength with a friendly, mainstream voice suited to modern branding.
Likely drawn to provide a forceful, contemporary sans optimized for display use: wide, highly legible shapes, consistent stroke weight, and an oblique stance for added dynamism in promotional typography.
The slant is consistent across capitals, lowercase, and numerals, which helps long lines feel cohesive and fast-moving. Numerals are bold and highly legible, matching the letterforms’ robust curves and steady stroke behavior.