Sans Contrasted Aplu 7 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, headlines, branding, posters, packaging, elegant, modern, refined, airy, condensed elegance, modern refinement, space saving, display clarity, monolinear feel, high aperture, tall proportions, clean terminals, linear.
A tall, condensed text face with clean, mostly unadorned terminals and a crisp, linear build. Strokes stay generally slender while showing gentle modulation, especially where curves meet stems, giving the outlines a slightly calligraphic refinement without becoming decorative. Counters are compact but open enough to keep letters from clogging at larger text sizes, and the overall rhythm is vertical and even. Uppercase forms are narrow and statuesque (notably in E, F, H), while rounded letters like O and C retain a smooth, controlled curve. Numerals match the same narrow, understated construction for consistent typographic color.
Best suited to display and short-to-medium text where its tall, narrow proportions can create a distinctive, upscale voice—magazine headlines, section titles, brand wordmarks, and premium packaging. It can also work for pull quotes or interface headings when a refined, space-efficient typographic texture is desired.
The tone is polished and composed, leaning toward contemporary sophistication rather than utilitarian neutrality. Its slender build and vertical emphasis suggest a fashion-forward, editorial sensibility with a quiet confidence. The moderate modulation adds a hint of classic refinement, keeping the mood elegant rather than stark.
The design appears intended to deliver a modern, condensed voice with a refined edge—combining a clean, sans-like simplicity with subtle stroke modulation to add sophistication. It prioritizes a sleek vertical silhouette and consistent rhythm for contemporary editorial and branding contexts.
Spacing in the samples reads measured and slightly airy, supporting a calm, high-end feel. The design favors verticality and simplicity, with minimal visual noise in joins and terminals, which helps maintain a clean line in mixed-case settings.