Sans Rounded Ismo 2 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children's media, friendly, handmade, playful, casual, retro, human warmth, soft clarity, vintage texture, approachable display, rounded, soft, bubbly, informal, textured.
A rounded sans with soft terminals and gently irregular outlines that suggest a hand-rendered or worn print texture. Strokes are mostly monolinear with subtle modulation, and counters are open and generously rounded, producing an airy, approachable rhythm. The shapes favor simple geometry—circular O/0-like forms, single-storey a and g, and uncomplicated joins—while slight edge roughness and small inconsistencies add character without obscuring letterforms.
Well-suited to branding and packaging that benefit from a handmade, welcoming feel, as well as posters and headlines where its textured rounding can add personality at larger sizes. It can also work for short UI labels or children’s media when a friendly, informal tone is desired, though the worn edges are best showcased away from very small sizes.
The overall tone feels friendly and casual, with a lightly vintage, crafty warmth. Its imperfect edges and rounded construction read as approachable and human rather than technical or corporate, giving text a relaxed, conversational voice.
The design appears intended to combine clean sans-simplicity with rounded softness and a deliberately imperfect edge treatment, creating an accessible display voice that feels crafted rather than mechanically precise.
Uppercase forms stay straightforward and legible, while the lowercase introduces more personality in characters like g, y, and t. Numerals are clear and similarly rounded, maintaining the same textured contour treatment for cohesive display and short-text use.