Sans Normal Adnad 13 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui text, posters, signage, modern, dynamic, approachable, clean, sporty, forward motion, clarity, modern utility, friendly tone, oblique, rounded, open counters, high legibility, soft terminals.
A slanted sans with broad proportions and rounded, elliptical construction throughout. Strokes stay largely even, with smooth joins and softly finished terminals that keep the texture friendly rather than mechanical. Curves are generous and open, and the capitals sit wide with stable geometry; the lowercase shows a slightly more calligraphic, forward-leaning rhythm that reads clearly at text sizes. Numerals follow the same open, rounded logic and maintain consistent weight and spacing across the set.
Well suited to brand systems, headlines, and short-to-medium passages where a modern, active voice is desired. Its open shapes and even color support legibility for interface labels, navigation, and informational signage, while the broad stance helps it hold presence in posters and display settings.
The overall tone feels contemporary and energetic, with a forward motion from the oblique angle and a calm, uncluttered surface from the low-contrast strokes. It balances a technical cleanliness with a personable softness, making it feel active without becoming aggressive.
The design appears aimed at providing a contemporary sans with a built-in sense of motion, using an oblique structure and rounded forms to stay friendly and readable. It prioritizes clarity and consistency across caps, lowercase, and numerals while maintaining a lively, forward-leaning cadence.
The letterforms emphasize openness in bowls and counters, producing a light, breathable texture in running text. The italic slant is consistent and gives headlines a sense of pace, while the rounded shapes keep the voice accessible.