Sans Normal Mobak 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Kinetika' by Monotype, 'Geliat' by Wahyu and Sani Co., and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, retro, chunky, impact, approachability, display clarity, brand presence, rounded, soft, heavy, compact, geometric.
A heavy, rounded sans with broad, simplified shapes and a strong geometric backbone. Counters tend toward circular and oval forms, with smooth curves and minimal modulation between thick and thin. Terminals are blunt and clean, and joins are straightforward, giving the letters a solid, cut-from-a-block feel. The lowercase shows single-storey forms (notably a and g) and generous, open counters that help keep the dense weight readable, while numerals and capitals maintain similarly robust, even silhouettes.
Best suited to headlines, posters, packaging, and bold brand marks where strong silhouette and quick recognition matter. It also works well for signage and punchy UI moments such as hero banners or callouts, especially when set with ample whitespace.
The overall tone is upbeat and approachable, with a slightly retro, poster-like confidence. Its rounded geometry and chunky massing feel friendly rather than aggressive, lending a cheerful, pop-forward personality that reads well at a glance.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—prioritizing bold presence, simple geometry, and high legibility in large sizes for attention-grabbing display typography.
Spacing appears tuned for display use, with large black shapes and relatively simple interior detail; this helps it stay clear in headlines and short bursts. The forms lean toward circularity in O/Q and the bowls, reinforcing a consistent, geometric rhythm across the set.