Sans Normal Olkiz 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Araboto' by FarahatDesign (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, pragmatic, impact, clarity, modernity, approachability, geometric, rounded, blocky, high-impact, compact.
A heavy, geometric sans with broad, circular curves and straight-sided verticals that create a sturdy, even texture. Strokes are consistently thick with minimal modulation, and terminals are clean and mostly square-cut, keeping the forms crisp despite the rounded bowls. Counters are relatively open for the weight, while joins and curves stay smooth and controlled, producing a compact, punchy rhythm in both uppercase and lowercase. Numerals match the letterforms with simple, sturdy silhouettes and clear, no-nonsense construction.
Best suited for headlines, short statements, and brand applications where strong presence and clarity are needed. It should perform well in posters, signage, packaging, and UI/marketing callouts, especially where a modern, friendly-but-firm tone is desired.
The overall tone is modern and approachable, with a friendly roundness tempered by strong, assertive mass. It reads as confident and direct rather than delicate, giving text a straightforward, contemporary voice suitable for attention-getting messaging.
The design appears intended to deliver a contemporary geometric sans with maximum visual impact and straightforward legibility. Its emphasis on simple shapes, sturdy proportions, and consistent stroke weight suggests a focus on clear communication and brand-forward display use.
In the sample text, the dense color and tight internal spacing make the type feel impactful at display sizes, while the simple geometry keeps word shapes consistent and predictable. Round letters (O, C, G, e) emphasize the geometric foundation, and the overall set maintains a steady baseline and cap-line presence that looks stable and purposeful.