Sans Contrasted Isha 10 is a bold, very wide, very high contrast, italic, normal x-height font visually similar to 'Hautte' by Anomali Creative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, retro, assertive, dynamic, techy, speed, impact, display, branding, distinctiveness, oblique, compressed joins, sharp terminals, ink-trap feel, wedge cuts.
A heavy, right-leaning display face built from broad, rounded bowls and sharply cut, wedge-like terminals. Strokes show dramatic contrast, with thick main masses interrupted by very thin connectors and hairline spur details that create a sliced, aerodynamic look. Counters are generally open and oval, while joins often pinch into narrow waists, giving many letters a “machined” rhythm. Uppercase forms feel wide and low, with simplified, sans-like construction but frequent angled cut-ins and tapered ends that emphasize motion.
Best suited to short, high-impact settings such as headlines, posters, sports/event branding, album art, and logo wordmarks where the slanted, high-contrast cuts can be appreciated. It can also work for packaging or apparel graphics that benefit from a fast, engineered aesthetic, but is less suited to long paragraphs or small UI text due to its thin internal strokes and aggressive styling.
The overall tone is fast, punchy, and performance-oriented, evoking motorsport graphics, 1990s/2000s tech branding, and action-forward headlines. The extreme contrast and slanted posture add urgency and aggression, while the rounded bowls keep it approachable rather than gothic or formal.
The design appears intended to project speed and power through italicized momentum, extreme contrast, and sharp, carved terminals, creating a distinctive display voice. Its geometry suggests a deliberate blend of rounded sans structure with “sliced” detailing to produce a sporty, mechanical personality that stands out in branding.
At smaller sizes the hairline connectors and internal cuts may visually break up, so the design reads best when given room to show its sharp cut details. The numerals and uppercase are especially stylized, with several characters using thin cross-strokes and dramatic wedges that make the texture feel intentionally irregular and energetic.