Sans Normal Hilul 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Helen Bg' by HS Fonts, 'Pragmatica' by ParaType, and 'Nimbus Sans Thai' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, web apps, editorial, branding, signage, clean, friendly, modern, approachable, neutral, legibility, approachability, neutrality, modernity, versatility, rounded, monoline, open apertures, soft terminals, geometric.
A rounded, monoline sans with smooth curves and softly finished terminals. The construction leans geometric—circular bowls and even stroke rhythm—while keeping humanized proportions in the joins and diagonals. Counters are open and generous, and the lowercase reads evenly with a simple, single-storey “a” and a compact, looped “g.” Numerals are clear and straightforward, matching the same rounded, consistent stroke treatment.
Well-suited to interface copy, product screens, and web typography where clarity and an even typographic color are important. The rounded geometry also makes it a strong option for contemporary branding and packaging, and it should hold up for clear, friendly signage and headings without feeling overly stylized.
The overall tone is calm and contemporary, with a gentle friendliness coming from the rounded corners and open forms. It feels neutral enough for everyday UI and editorial use, while still conveying a mild, approachable warmth rather than a stark technical voice.
Designed to provide a clean, modern sans with softened geometry for comfortable reading and an approachable personality. The consistent stroke and open counters suggest a focus on versatility across display and text settings, aiming for legibility without sacrificing a contemporary, rounded character.
Spacing appears balanced and text color stays even across lines, with no sharp contrast spikes; diagonals and curves maintain a consistent softness that helps avoid harsh texture at larger sizes. The punctuation and figures shown integrate cleanly with the letterforms, reinforcing a cohesive, understated system feel.