Sans Normal Aslav 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, friendly, playful, casual, modern, clean, approachability, legibility, modern utility, warmth, rounded, soft, open, quirky, geometric.
This sans serif uses softly rounded, monoline strokes with a largely geometric construction and subtle humanist irregularities. Curves are generous and open, counters are clear, and terminals tend to finish with rounded ends rather than sharp cuts. Uppercase forms stay simple and legible, while lowercase shapes lean more informal with a single-storey “a” and “g” and a compact, easy rhythm. Numerals follow the same rounded, straightforward logic, producing an overall texture that reads smooth and approachable in text.
It suits product branding and packaging that benefit from an approachable, modern tone, and it also works well for UI labels, onboarding screens, and general interface typography where clean forms and open counters support quick scanning. In editorial layouts it can handle short-to-medium text blocks, and it can scale up comfortably for headings and signage that want a friendly, contemporary character.
The overall tone is friendly and lightly playful, with a relaxed, conversational feel. Its rounded joins and open shapes keep it from feeling strict or technical, while the clean geometry maintains a contemporary, uncluttered presence.
The design appears aimed at offering a clean everyday sans with added warmth and approachability through rounded terminals and informal lowercase construction. It prioritizes legibility and simplicity while introducing just enough personality to feel distinct in branding and display contexts.
The lowercase has a notably informal voice compared to the more restrained uppercase, creating a pleasant contrast for mixed-case settings. Rounded bowls and apertures help maintain clarity at smaller sizes, while the slightly quirky proportions add personality at display sizes.