Sans Normal Modif 7 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica and 'Bruna' by Lechuga Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, punchy, retro, cartoonish, attention, approachability, pop impact, retro fun, chunky, rounded, compact, bulbous, high-impact.
A heavy, rounded display sans with chunky strokes and soft, swollen curves that give counters a compact, almost pressed-in feel. Letters show simplified geometry, short joins, and minimal detailing, creating bold silhouettes with strong interior shapes. The lowercase has a large, prominent x-height and broad bowls, while dots and terminals read as rounded, stout forms. Numerals are similarly full and weighty, with smooth curves and tight apertures that prioritize shape clarity at large sizes.
Best suited for bold headlines and short bursts of text where impact matters more than fine detail—posters, event graphics, packaging, signage, and playful branding. It can work in logo marks or wordmarks that benefit from a soft, approachable, high-ink silhouette.
The overall tone is upbeat and approachable, with a toy-like, poster-forward energy. Its exaggerated fullness and rounded construction suggest a retro pop sensibility that feels humorous and inviting rather than formal or technical.
The design appears intended to deliver maximum visual weight with a friendly, rounded personality, balancing simple sans construction with exaggerated fullness for attention-grabbing display typography.
The design reads best when given room: tight apertures and dense counters create a strong black presence, and letterforms can visually merge if set too small or too tightly tracked. Round punctuation and dots echo the same chunky rhythm, helping headlines feel cohesive.