Sans Normal Diduh 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, wayfinding, branding, presentations, clean, modern, friendly, neutral, utilitarian, clarity, neutrality, modernity, versatility, system design, geometric, rounded, open counters, monoline, crisp.
A clean monoline sans with strongly geometric construction and rounded bowls. Curves read as smooth circles/ellipses, while straight strokes stay crisp with mostly squared terminals, creating a tidy, contemporary rhythm. Proportions feel balanced and even, with open apertures on forms like C, G, S, and e, and a clear, uncluttered lowercase set. Figures are simple and consistent, matching the letterforms with straightforward, legible shapes.
This font suits interface copy and product UI where clarity at a range of sizes is important, as well as editorial layouts that benefit from a restrained, even texture. Its geometric cleanliness also fits contemporary branding systems, signage/wayfinding, and presentation graphics that need a straightforward, modern voice.
The overall tone is modern and neutral, with a slightly friendly feel from the rounded geometry and open counters. It reads as calm and practical rather than expressive, lending a dependable, everyday voice.
The letterforms suggest an intention to deliver a clear, contemporary sans built on simple geometry, prioritizing consistency and legibility in continuous reading. The restrained detailing and open shapes point toward versatile use in both digital and print contexts without drawing attention away from the content.
The design maintains consistent stroke behavior across caps, lowercase, and numerals, giving text a cohesive texture. Wide circular forms (O/Q/0/8) anchor the palette, while diagonals (V/W/X/Y) are clean and sharply drawn, reinforcing a precise, engineered character.