Sans Normal Hidum 2 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: children’s, packaging, posters, social, branding, friendly, casual, playful, approachable, hand-drawn, approachability, informality, friendliness, simplicity, clarity, rounded, soft terminals, open counters, quirky, informal.
A rounded sans with a monoline stroke and softly blunted terminals throughout. Forms lean on simple curves and gentle angles, producing open, readable counters and a light, airy texture. Uppercase shapes are straightforward and slightly condensed in feel, while the lowercase shows a casual, handwritten influence with single‑storey a and g, a round i/j dot, and a loose, human rhythm. Numerals are simple and open, matching the same soft, continuous stroke behavior.
This font suits playful branding, children’s or educational materials, casual packaging, café/retail signage, and social or promotional graphics where an approachable tone is desired. It also works well for short paragraphs and headlines in friendly UI or editorial callouts where a human touch helps soften the message.
The overall tone is warm and informal, with a friendly, slightly quirky character that feels conversational rather than corporate. Its rounded shapes and hand-drawn cadence suggest an easygoing, playful voice suitable for approachable messaging.
The design appears intended to deliver a clean sans structure with an intentionally casual, hand-drawn friendliness. It prioritizes simplicity, rounded geometry, and an inviting rhythm to create clear letterforms that feel personable and contemporary.
Stroke joins are smooth and consistent, favoring rounded corners over sharp vertices, which keeps word shapes soft and cohesive. Spacing appears comfortable in running text, and the glyph set maintains a consistent, uncluttered construction that reads clearly at display and medium text sizes.