Sans Superellipse Newy 1 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, logos, branding, playful, chunky, retro, bouncy, friendly, attention grab, friendly impact, retro pop, youthful tone, soft geometry, rounded, soft corners, blocky, bulbous, compact counters.
A heavy, rounded sans with superelliptical, rounded-rectangle construction and softened corners throughout. Strokes are thick and uniform, with minimal contrast and a consistent, slightly right-leaning slant that gives lines forward motion. Counters are small and often squared-off or rectangular, producing a dense, solid texture in text. Terminals are broadly rounded, joins are smooth, and spacing reads generous enough to keep the dense letterforms from clogging at display sizes.
Best suited for display settings where impact and personality matter: headlines, posters, logo wordmarks, packaging, and bold UI or in-app banners. It can work for short bursts of text, but the dense counters and weight favor larger sizes and simpler layouts over long-form reading.
The overall tone is upbeat and approachable, with a toy-like, cushioned presence that feels energetic rather than formal. Its rounded geometry and exaggerated weight convey a retro, pop sensibility suited to bold, attention-grabbing messaging.
The letterforms appear designed to maximize visual punch while staying friendly and smooth, using superelliptical geometry and rounded terminals to keep an ultra-heavy style approachable. The slight slant adds momentum, helping the font feel lively and contemporary despite its retro, chunky construction.
The design’s tight internal spaces and wide footprints create strong word-shapes and a pronounced rhythm, especially in all-caps. Numerals match the same rounded, compact-counter logic, keeping figures visually consistent with the alphabet.