Sans Superellipse Asmud 18 is a very light, narrow, low contrast, upright, tall x-height font.
Keywords: ui labels, branding, editorial, packaging, wayfinding, minimal, clinical, airy, modern, precise, modern neutrality, geometric clarity, soft precision, system design, monoline, geometric, rounded, clean, open.
A delicate monoline sans with rounded-rectangle (superelliptic) construction and generous internal counters. Curves are smooth and evenly tensioned, with terminals that read as softly squared rather than sharply cut, giving letters a calm, engineered feel. Proportions emphasize verticality; strokes stay consistent across the set and spacing feels measured, with clear, open apertures in forms like C, G, e, and s. Numerals follow the same restrained geometry, with simple, readable shapes and minimal modulation.
Works well for interface labels, navigation, and secondary UI text where a crisp, unobtrusive voice is desired. It also suits modern brand systems, packaging, and light editorial settings that benefit from an airy texture and geometric consistency, especially at larger sizes where the subtle shaping becomes more apparent.
The overall tone is quiet and contemporary—more measured than expressive—conveying a sense of cleanliness, objectivity, and refinement. Its light presence and rounded geometry suggest a friendly modernism without becoming playful, keeping the voice suitable for understated, premium communication.
The design appears intended to deliver a refined geometric sans optimized for a clean, modern reading experience, using superelliptic curves to soften the feel while keeping structure precise and consistent across letters and numerals.
The uppercase set reads particularly streamlined, while the lowercase maintains clarity through open joins and uncomplicated forms. Round characters (o, 0, 8) feel slightly squared in their curvature, reinforcing the superellipse theme and producing a cohesive rhythm in text.