Sans Normal Okluf 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Innova' by Durotype, 'Foro Sans' by Hoftype, 'MVB Solitaire Pro' by MVB, 'Prelo Pro' by Monotype, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, packaging, modern, friendly, confident, clean, utilitarian, clarity, modernity, impact, versatility, geometric, rounded, solid, compact, high legibility.
This typeface presents a sturdy, geometric sans construction with full, rounded bowls and smooth, continuous curves paired with straight, minimally modulated strokes. Counters are generally open and well-defined, giving letters like C, G, O, and Q a clear, circular rhythm, while terminals are mostly blunt and clean. The lowercase shows single-storey forms (notably a and g), a compact, efficient footprint, and simple vertical stems; the dots on i/j are round and prominent. Numerals are similarly robust with straightforward shapes and balanced proportions, designed to read clearly at display and text sizes.
Well-suited for brand wordmarks, bold headline systems, and short-to-medium UI text such as navigation, buttons, and labels where clarity and presence are needed. It also performs strongly in posters and packaging where a compact, readable sans can carry messaging with impact.
The overall tone is contemporary and approachable, with a confident, no-nonsense presence. Its rounded geometry keeps it friendly, while the dense, solid shapes add emphasis and authority, making it feel suitable for modern interfaces and assertive branding without becoming aggressive.
The design appears intended to deliver a clear, modern sans voice built on geometric fundamentals: simple shapes, consistent curves, and strong letterforms that hold up in prominent settings while remaining readable in paragraphs.
Across the alphabet, the design maintains consistent curve logic and spacing, producing an even texture in paragraphs. Several forms lean toward compactness (for example the short crossbar on t and the tidy apertures), which helps maintain a tight, efficient color in running text while still reading cleanly.