Slab Normal Vidi 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: body text, editorial, textbook, reports, branding, practical, traditional, sturdy, institutional, readability, versatility, stability, text utility, editorial tone, bracketed serifs, soft terminals, open counters, even color, bookish.
A sturdy slab-serif with bracketed, blocky serifs and a calm, even stroke that keeps color consistent across lines. The letterforms lean traditional with moderate proportions, rounded joins, and softly eased terminals that prevent the slabs from feeling overly rigid. Counters are generally open and the spacing reads balanced, supporting clear word shapes in continuous text. Numerals and capitals have a straightforward, workmanlike construction that maintains the same steady rhythm as the lowercase.
Well-suited to long-form reading such as editorial layouts, textbooks, and reports where a stable, even texture is valued. It can also serve in straightforward branding systems that want a grounded, traditional slab-serif tone, and works cleanly for headings when set with comfortable tracking.
The overall tone feels dependable and traditional, with a quiet confidence suited to utilitarian typography. Its slab serifs add a grounded, slightly vintage editorial flavor without becoming decorative. The result is a solid, no-nonsense voice that still carries a touch of warmth.
The design appears intended as a reliable, general-purpose slab serif that delivers consistent readability and a firm typographic presence. It emphasizes clarity and steadiness over expressive quirks, aiming to function as a versatile text and display companion in practical layouts.
In the text sample, the type maintains a consistent texture and holds up well at paragraph scale, with serifs contributing to strong horizontal anchoring. Curved letters and diagonals stay controlled and smooth, keeping the style cohesive across mixed-case settings and figures.