Sans Contrasted Yiji 7 is a very bold, very wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, esports, posters, headlines, logos, futuristic, racing, aggressive, techno, athletic, speed, impact, tech styling, branding, slanted, oblique, angular, chiseled, industrial.
A heavy, forward-slanted sans with sharply cut terminals and squared, angular counters. The letterforms are built from broad, blocky strokes with noticeable internal cut-ins and wedge-like joins that create a machined, faceted look. Curves are restrained and often resolved into straight segments, while apertures and counters read as rectangular or trapezoidal openings. The overall rhythm is compact and punchy, with sturdy proportions and simplified, geometric construction that stays consistent across caps, lowercase, and numerals.
Best used for display typography where momentum and intensity are desired: sports and esports branding, racing or performance-themed graphics, movie/game posters, packaging callouts, and punchy headlines. It can also work for short UI labels in tech or automotive contexts, but its strong slant and stylization make it less suited to long-form text.
The design projects speed and impact, combining a motorsport-style urgency with a sci‑fi, industrial edge. Its aggressive slant and hard corners feel action-oriented and competitive, suited to loud, high-energy messaging rather than quiet reading.
The font appears designed to evoke speed and mechanical precision through oblique stance, faceted geometry, and carved openings. Its construction prioritizes instant impact and a cohesive techno-athletic voice for branding and promotional display work.
Distinctive horizontal notches and ink-trap-like cutaways show up in several glyphs, helping keep interior spaces open at display sizes while reinforcing the technical aesthetic. Numerals follow the same angular logic, reading sturdy and utilitarian, with a cohesive, engineered feel across the set.