Sans Normal Egmow 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, captions, modern, clean, friendly, airy, neutral, everyday text, clarity, approachability, contemporary tone, monolinear, rounded, open apertures, soft terminals, humanist.
A slanted, monolinear sans with rounded bowls and gently tapered joins that keep the texture smooth and even. Curves are built from clean circular/elliptical forms, while straight strokes remain crisp, producing a clear, uncluttered rhythm across words. The lowercase shows open apertures and compact, simple constructions, and the numerals follow the same soft, rounded geometry for a consistent color in text.
Works well for UI copy, product text, and captions where a clean, readable sans is needed with a bit of motion. It can also support modern branding and presentation typography, especially where a friendly, contemporary feel is desired without calling too much attention to the letterforms.
The overall tone is contemporary and approachable, balancing neutrality with a subtle liveliness from the slant. It feels calm and unobtrusive rather than technical or aggressive, making it suitable for interfaces and everyday editorial use.
Likely designed as a general-purpose sans with a gentle slant to add pace and emphasis while preserving clarity. The rounded geometry and open forms suggest an intent to remain legible and pleasant across continuous reading and practical display settings.
Counters stay generous and punctuation-like details (such as the i/j dots) are simple and round, supporting clarity at smaller sizes. Capitals are straightforward and geometric without sharp embellishment, which helps maintain an even typographic voice between headings and body text.