Sans Superellipse Eslem 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Innova' by Durotype, 'FS Hackney' by Fontsmith, 'Aalto Sans' by Los Andes, and 'Univia Pro' by Mostardesign (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, sporty, contemporary, dynamic, friendly, confident, impact, motion, modernity, approachability, clarity, rounded, oblique, geometric, soft corners, compact.
A heavy, oblique sans with rounded-rectangle construction and softened corners throughout. Strokes are consistently thick with minimal contrast, producing a compact, solid color on the page. Curves and counters lean toward squarish superellipse shapes, and terminals are clean and blunt rather than tapered. The overall rhythm is energetic and slightly compressed by the slant, with clear, stable silhouettes in both uppercase and lowercase.
This font is well suited to branding, headlines, posters, and packaging where a strong, modern voice is needed and the oblique stance can add momentum. It can also work for UI labels, navigation, and short interface strings where bold, compact shapes help maintain clarity at smaller sizes.
The tone is modern and forward-leaning, with a sporty, energetic feel that still reads friendly due to the rounded geometry. It conveys confidence and motion, making it feel suited to contemporary branding and bold messaging rather than quiet, literary settings.
The design appears intended to deliver a bold, contemporary sans voice with an inherent sense of speed, using rounded-rectangle geometry to keep the weight approachable and visually consistent. The emphasis is on strong silhouettes, uniform stroke presence, and a cohesive, modern texture in display-driven settings.
The numerals and uppercase forms appear especially sturdy and sign-like, while the lowercase keeps a straightforward, functional look with minimal ornamentation. The rounded-square bowls (notably in letters like o/c/e and similar shapes) create a cohesive, engineered personality across the set.