Sans Rounded Umha 9 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'European Soft Pro' by Bülent Yüksel and 'Como' by Dharma Type (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, logos, playful, friendly, soft, bubbly, retro, approachability, high impact, cheerfulness, simplicity, chunky, rounded, geometric, monoline, smooth.
A heavy, rounded sans with monoline strokes and generously softened corners throughout. Forms lean geometric, with broad counters and compact apertures that keep the texture dense while remaining clear at display sizes. Curves are consistently inflated and smooth, and joins are clean with minimal modulation. Uppercase shapes feel sturdy and blocky, while the lowercase maintains simple, single-storey constructions and a straightforward rhythm that favors readability over finesse.
Best suited to display contexts such as headlines, posters, packaging, and brand marks where a warm, friendly voice is desired. It performs particularly well for youth-oriented or casual consumer messaging, and for short UI labels or callouts where bold, rounded forms improve quick recognition.
The overall tone is cheerful and approachable, with a toy-like softness that reads as casual and welcoming. Its inflated curves and chunky silhouettes suggest a fun, slightly retro sensibility suited to lighthearted branding. The weight and roundedness also give it a cozy, kid-friendly feel without becoming overly decorative.
The design appears intended to deliver maximum friendliness and impact through thick, rounded construction and simplified geometry. It prioritizes an even, soft texture and high visibility, aiming for an approachable display sans that feels contemporary with a nostalgic, bubbly twist.
Round dots and terminals reinforce a cohesive, pillowy texture across letters and numerals. The numerals match the letterforms’ softness and mass, keeping a consistent presence in mixed settings. Spacing appears tuned for headline and short-copy use, where the bold shapes can breathe without crowding.