Sans Normal Doden 18 is a light, normal width, monoline, upright, normal x-height font visually similar to 'Madani' and 'Madani Arabic' by NamelaType (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, signage, clean, modern, friendly, calm, neutral, versatility, clarity, approachability, modernity, rounded, geometric, open apertures, low contrast, soft terminals.
This typeface is a rounded, geometric sans with near-uniform stroke thickness and a smooth, even rhythm. Curves are built from clean circular/elliptical forms, producing open counters in letters like C, O, and e, and a balanced, uncluttered texture in text. Terminals are generally softened rather than sharp, and joins are tidy, giving the alphabet a consistent, engineered feel without looking rigid. Numerals follow the same restrained geometry, with simple shapes and clear interior space on figures like 6, 8, and 9.
It suits interface and product text where a clean, modern sans is needed, as well as brand systems that want a friendly geometric tone. It should also work for short editorial passages, labels, and wayfinding where clarity and a controlled, rounded aesthetic are priorities.
The overall tone is contemporary and approachable, with a calm, unobtrusive voice. Its rounded construction reads friendly and inviting while staying neutral enough for broad, everyday communication.
The design appears intended as a versatile, contemporary sans that emphasizes simple geometry and soft rounding for a modern yet approachable presence. It prioritizes consistency and clarity across uppercase, lowercase, and numerals for general-purpose typographic use.
In running text the spacing appears even and the forms stay legible at moderate sizes, helped by generous counters and straightforward letter shapes. The design leans more toward smooth geometry than humanist modulation, so it maintains a consistent, polished texture across mixed-case settings.