Sans Normal Asnum 17 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Avenir' and 'Avenir Arabic' by Linotype, 'Centra No. 2' by Monotype, 'Grava' by Positype, 'Santral' by Taner Ardali, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, web apps, branding, signage, editorial, clean, modern, friendly, neutral, techy, legibility, modern neutrality, systematic design, everyday utility, geometric, rounded, crisp, airy, minimal.
A clean sans serif with predominantly geometric construction and smooth, circular curves. Strokes are even and straightforward, with open apertures and generous counters that keep letterforms clear at text sizes. Uppercase shapes feel balanced and stable, while the lowercase shows simple, contemporary forms with a single-story “g” and a high, clean-shouldered “r.” Terminals are mostly straight or softly rounded by curve continuity, producing a tidy rhythm and consistent spacing across letters and figures.
Well-suited for interface typography, web and app product screens, dashboards, and wayfinding where clarity and steady rhythm matter. Its clean geometry also fits contemporary branding systems, presentation decks, and editorial layouts that want a modern, unobtrusive sans.
The overall tone is contemporary and approachable, combining technical neatness with a mild friendliness from its rounded geometry. It reads as neutral and functional rather than expressive, giving content a clear, modern voice without calling attention to itself.
The design appears aimed at delivering a versatile, geometric sans that prioritizes legibility and consistency across mixed-case text and numerals. Its restrained detailing and open shapes suggest an intent to perform reliably in both short headlines and longer reading settings.
Curves are drawn with a noticeably circular logic (especially in C, G, O, Q, and the bowls), and diagonals in letters like K, V, W, X, and Y are sharp but not aggressive. Numerals are simple and highly legible, matching the letterforms’ clarity and restrained detailing.