Script Efmud 2 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, retro, casual, lively, confident, handwritten flair, display impact, friendly branding, signature feel, brushy, slanted, monoline-ish, rounded, bouncy.
A slanted brush-script with confident, continuous strokes and rounded terminals. Letterforms show a lively, bouncy rhythm with moderate joining behavior in lowercase and a more standalone, swashy feel in many capitals. Strokes appear pressure-shaped with slightly tapered ends and smooth curves, giving a hand-painted look without excessive texture. Counters are compact and the x-height reads on the smaller side, while ascenders and capitals provide most of the vertical presence.
Best suited to branding, packaging, posters, and short headlines where a handwritten accent is desired. It also works well for social media graphics, quotes, and product names, especially when set at medium-to-large sizes where the brush curves and joins can breathe.
The overall tone is upbeat and personable, like quick, stylish handwriting used for emphasis. It feels informal but polished—more like a practiced brush signature than rough marker lettering—bringing a retro, boutique friendliness to headlines.
The design appears intended to deliver a bold, energetic handwritten voice with the smooth flow of a brush-script, balancing expressiveness with practical readability for display use.
Capitals lean toward simple flourish rather than ornate loops, keeping word shapes open and readable. Numerals follow the same cursive, slanted construction, with curved forms and slight stroke modulation that match the alphabet for consistent setting in short strings.