Print Tugis 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, book covers, greeting cards, friendly, folksy, lively, storybook, casual, handmade warmth, approachability, storybook tone, casual editorial, brushed, calligraphic, rounded, soft, playful.
This font uses a hand-drawn, print-like serif structure with gently swelling strokes and tapered terminals that mimic a brush or pen. Letterforms are slightly irregular in curve and stroke endings, creating an organic rhythm while staying consistent enough for paragraph setting. Serifs are soft and wedge-like rather than sharp, with rounded joins and occasional flicked terminals on diagonals and curves. Uppercase shapes feel sturdy and moderately wide, while lowercase shows a more calligraphic flow (notably in a, e, g, and y) with smooth bowls and subtly varied stroke thickness.
It works well for headlines and short paragraphs where a friendly, handcrafted voice is desired, such as book covers, editorial pull quotes, invitations, greeting cards, and artisan packaging. The textured, brush-like modulation also suits posters and branding for cafes, boutiques, and family-oriented products, especially when paired with simple supporting type.
The overall tone is warm, informal, and expressive, with a whimsical, storybook character. The soft serifs and brushy modulation give it a personable, handmade feel that reads as approachable rather than formal. It suggests craft, comfort, and a lightly vintage, literary mood without becoming ornate.
The design appears intended to deliver a classic serif reading silhouette infused with hand-drawn charm, balancing familiarity with personality. It aims to provide an informal display-and-text option that feels crafted and human, adding warmth and motion without relying on connected script.
Capitals retain a traditional serif silhouette, but the softened edges and tapered strokes keep the texture lively. Numerals follow the same hand-rendered logic, with curvy, slightly quirky forms that match the letter rhythm. The sample text shows a consistent color on the line, with enough texture to feel human while remaining legible at display and larger text sizes.