Sans Normal Kamum 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gilam' by Fontfabric; 'Bega' by Indian Type Foundry; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, modern, urgent, impact, speed, modernity, clarity, emphasis, oblique, geometric, rounded, compact, high-ink.
A heavy, oblique sans with rounded, geometric construction and smooth curves paired with crisp terminals. Strokes are consistently thick with minimal contrast, giving the letters a dense, compact color on the page. The slant is pronounced and steady across capitals, lowercase, and numerals, while counters stay fairly open for a bold style. Overall proportions feel slightly wide in key rounds (C/O/Q) with sturdy verticals and clean, contemporary shapes.
Best suited to short, bold applications such as headlines, hero text, posters, and brand marks where the slanted emphasis adds motion. It can work well on packaging and promotional graphics, especially when a contemporary, energetic voice is desired. In longer passages it will appear forceful and dense, making it more appropriate for pull quotes or subheads than extended reading.
The combination of strong weight and forward slant creates a fast, energetic tone that reads as sporty and attention-grabbing. It feels confident and contemporary, with a utilitarian edge suited to messaging that needs impact and momentum.
The design appears intended to deliver a modern, high-impact sans that combines geometric clarity with a strong oblique stance for emphasis. Its consistent stroke weight and rounded structure suggest a focus on bold clarity and a streamlined, contemporary rhythm rather than nuanced detail.
Uppercase forms are clean and simplified, with rounded shoulders and smooth bowls; the Q shows a clear diagonal tail. Lowercase maintains the same oblique rhythm and compact spacing, producing a unified, high-impact texture in lines of text. Numerals are robust and legible, matching the letterforms’ rounded geometry and consistent stroke weight.