Sans Normal Pubah 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Nort' by FontFont, 'Corelia' by Hurufatfont, 'Core Sans A' and 'Core Sans AR' by S-Core, 'June Pro' by Schriftlabor, 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, approachable, chunky, cheerful, impact, friendliness, simplicity, playfulness, clarity, rounded, soft, blobby, heavy, compact.
A heavy, rounded sans with soft corners, generous curves, and a compact, blocky silhouette. Strokes maintain consistent thickness with minimal modulation, producing sturdy letterforms and even color across words. Counters are relatively tight and circular/oval, and terminals are bluntly rounded rather than sharply cut. Overall spacing feels slightly snug, emphasizing a dense, punchy texture in text.
Best suited for display settings such as headlines, posters, product packaging, and brand marks where strong presence and friendliness are priorities. It can work well for signage and short UI labels when ample size and spacing are available. For long passages at small sizes, the thick strokes and tight counters may feel visually dense, so lighter setting choices (larger size or more tracking/leading) will help.
The font conveys a warm, casual personality—bold and attention-getting without feeling aggressive. Its rounded geometry and thick joins create a friendly, slightly toy-like tone that reads as modern and approachable. The overall impression is confident, upbeat, and designed to feel inviting at a glance.
The design appears intended to deliver maximum impact with a soft, welcoming feel—combining a bold, compact footprint with rounded construction for an approachable voice. It prioritizes clear, simple silhouettes and consistent weight to create strong readability and a distinctive, playful presence in display typography.
Round letters (like O, C, G) lean strongly into circular forms, while diagonals (V, W, X, Y) appear broad and weighty, helping maintain uniform visual mass. The numerals follow the same chunky logic, with large bowls and simplified details for quick recognition. In longer sample lines, the dense stroke weight and compact counters encourage use at larger sizes where the shapes can breathe.