Sans Normal Ekras 1 is a light, wide, medium contrast, italic, normal x-height font visually similar to 'Alethia Next' by Pepper Type (names referenced only for comparison).
Keywords: editorial, book text, magazines, branding, packaging, elegant, literary, refined, calm, modern, editorial emphasis, refined tone, readable italic, modern elegance, monolinear, open apertures, generous spacing, calligraphic slant, rounded terminals.
This typeface is a right-slanted italic with smooth, flowing construction and a restrained, near-monoline stroke feel. Letterforms lean on rounded bowls and open curves, with clean joins and minimal ornamental detailing. Capitals are narrow-to-moderate in footprint with softly rounded curvature, while the lowercase keeps a clear, readable skeleton with a single-storey a and g and a gently looping f. Figures are slim and lightly drawn, with an oldstyle-like rhythm in the shapes and a modest, consistent slant across letters and numerals.
It performs well for editorial settings such as magazines, book interiors, and pull quotes where an italic voice is needed without heavy ornament. The refined slant also makes it suitable for branding and packaging that aims for a sophisticated, understated impression, especially at medium to large sizes.
Overall it reads as polished and literary, with a quiet elegance that suits editorial typography. The italic angle and softened curves lend a thoughtful, slightly formal tone rather than a sporty or technical one.
The font appears intended as a versatile italic companion with a modern, simplified structure: expressive enough to carry emphasis and tone in running text, yet restrained enough to remain clear and consistent across a broad character set.
The design maintains an even, airy texture in text, helped by open counters and uncomplicated terminals. Curves are smooth and continuous, and the italic is more calligraphic in motion than mechanical, while still staying clean and contemporary.