Serif Normal Atte 3 is a bold, wide, high contrast, italic, normal x-height font visually similar to 'Audacious' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, branding, dramatic, formal, classic, assertive, headline impact, classic revival, expressive italics, editorial voice, brand authority, bracketed, swashy, calligraphic, sculpted, crisp.
A right-leaning serif with pronounced thick–thin modulation and sculpted, bracketed serifs that read as sharply cut yet slightly softened at joins. The letterforms show energetic, calligraphy-informed curves: tapered terminals, lively entry/exit strokes, and occasional swash-like finishes, especially in capitals. Proportions feel generously set with open counters and a strong diagonal stress, giving the design a vigorous rhythm in both uppercase and lowercase. Numerals follow the same slanted, high-contrast logic with compact curves and pointed terminals.
Best suited to headlines, deck type, and short passages where its contrast and energetic serif detailing can carry the composition. It works well for editorial titling, book or magazine covers, and brand marks that want a classic foundation with added drama and motion.
The overall tone is confident and theatrical, combining classical bookish cues with a more flamboyant, display-ready flair. It projects a sense of tradition and authority, but with enough motion and contrast to feel dramatic and attention-seeking in headlines.
The design appears intended to modernize a conventional serif model by amplifying contrast, slant, and terminal movement, producing a more assertive, display-oriented texture while retaining familiar, readable structures.
In the sample text, the heavy contrast and slant create a pronounced texture and strong word shapes, with capitals showing particularly expressive silhouettes. The sharpness of serifs and terminals suggests it’s meant to look crisp at larger sizes where the detailing and stroke taper can be appreciated.