Sans Normal Lirub 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, modern, punchy, impact, momentum, modernity, clarity, display, slanted, rounded, compact, smooth, sturdy.
A heavy, slanted sans with rounded curves and broadly uniform stroke thickness. The letterforms are compact and sturdy, with soft corners, generous bowls, and clean, sheared terminals that reinforce the forward lean. Counters are relatively open for the weight, and curves stay smooth and geometric, giving the set a consistent, high-impact rhythm across caps, lowercase, and numerals.
Best suited to short-form, high-contrast applications like headlines, posters, brand marks, and promotional graphics where a strong, forward-leaning voice helps drive attention. It also works well for sports and lifestyle branding, packaging callouts, and large-format signage where its dense weight and smooth geometry maintain presence.
The overall tone is energetic and forceful, with a fast, athletic feel created by the pronounced slant and dense color. It reads as confident and contemporary, suited to messaging that needs immediacy and emphasis rather than subtlety.
The design appears intended to deliver maximum impact with a simplified, geometric construction and a pronounced forward slant. Its consistent stroke weight and rounded forms prioritize bold clarity and momentum in display settings.
Uppercase forms feel especially blocky and stable, while lowercase maintains clear silhouettes with single-storey shapes and rounded joins. Numerals match the same bold, streamlined construction, keeping a cohesive texture in mixed alphanumeric settings.