Sans Normal Ugnew 2 is a bold, narrow, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, dynamic, editorial, assertive, sporty, modern, impact, momentum, emphasis, compactness, display, slanted, condensed, oblique, crisp, angular.
A slanted, condensed sans with pronounced stroke modulation and sharp, tapered terminals. The forms are built from compact, slightly squared curves and clean diagonals, producing a tight rhythm and a forward-leaning silhouette. Counters are relatively small and the joins are crisp, with pointed crotches and wedge-like endings that emphasize direction and speed. Numerals follow the same compact, high-impact construction, keeping widths controlled and outlines clean for a consistent set.
This font performs best in headlines, posters, campaign graphics, and brand marks that need speed and impact. It also suits packaging and signage where a condensed footprint is useful, particularly for short phrases, labels, and price or feature callouts.
The overall tone is energetic and urgent, with a sporty, promotional feel. Its strong slant and tight spacing create a sense of motion, while the crisp terminals and contrast add a confident, attention-grabbing voice suited to punchy messaging.
The design appears intended to deliver a fast, emphatic voice in a space-efficient width, combining a strong slant with crisp, tapered details for modern display typography. It prioritizes punch and momentum over neutrality, making it a natural fit for attention-focused editorial and promotional settings.
At larger sizes the sharp terminals and contrast read as stylish and refined; at smaller sizes the tight apertures and compact counters may feel dense, so generous size or spacing can help maintain clarity. The design’s consistent forward slant makes it especially effective in short bursts where emphasis and momentum are desired.