Sans Superellipse Gurut 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Resiliency3' by Alphabet Agency, 'Godiva' by Suby Studio, and 'Reigner' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, techno, industrial, retro, modular, assertive, display impact, modular system, futuristic tone, compact fit, squared, rounded corners, condensed, monoline, blocky.
A compact, heavy sans with rounded-rectangle construction throughout. Strokes are monoline and low-modulation, with corners consistently softened into superelliptic curves that keep the forms smooth despite the blocky geometry. Counters tend to be rectangular and open, and terminals are clean and flat, producing a tight, efficient rhythm. The overall fit is condensed, with a tall silhouette and sturdy verticals that read clearly at display sizes.
Well suited to short, high-impact text such as headlines, posters, branding marks, and product packaging where a compact, tech-forward texture is desirable. It also works effectively for labels and signage-style applications, including numeric readouts, where the sturdy shapes and open counters help maintain clarity.
The font conveys a techno-industrial tone with a retro futuristic flavor, like labeling on equipment or UI elements in a sci‑fi setting. Its squared-yet-rounded forms feel engineered and systematic, projecting strength and functionality more than warmth or elegance.
The design appears intended to translate rounded-rectangle geometry into a condensed, high-contrast-in-presence (but not in stroke) display voice. It emphasizes repeatable modules and firm silhouettes to create a consistent, mechanical impression across letters and numbers.
Letterforms show an intentionally modular logic, with repeated shapes and consistent corner radii that create strong visual cohesion. The figures follow the same squared, compact approach, giving numerals a signage-friendly presence and a uniform texture in strings.