Sans Normal Sulim 3 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, branding, packaging, social media, playful, friendly, energetic, casual, sporty, display impact, casual lettering, motion feel, friendly tone, rounded, soft, bouncy, informal, brushy.
A heavy, right-leaning sans with rounded, brush-like stroke terminals and smooth, swollen curves. The forms are compact and slightly forward-pressed, with a consistent, low-contrast stroke feel that reads like a marker or brush rendered as solid shapes rather than visible bristle texture. Counters are generally open and circular-to-oval, and curves dominate over sharp corners, giving letters a soft, cushioned silhouette. Spacing appears moderately tight in text, reinforcing a dense, punchy rhythm suited to large sizes.
This design is well suited to bold display settings such as posters, headlines, product packaging, and attention-grabbing branding. It also works well for social graphics and short bursts of text where an energetic, approachable voice is desired; for long passages, its weight and tight rhythm are better reserved for larger sizes and generous line spacing.
The font conveys an upbeat, informal tone with a lively, hand-drawn energy. Its chunky softness and forward slant suggest motion and approachability, making it feel friendly and contemporary rather than formal or technical.
The likely intention is a high-impact, friendly display italic that mimics the momentum of casual hand lettering while keeping clean, solid contours for reliable reproduction. It prioritizes bold readability and characterful movement over precision and restraint.
Capitals and lowercase share a cohesive, rounded construction, and numerals follow the same thick, slightly slanted, smooth-edged style. The overall rhythm is bold and even, with distinctive, simplified shapes intended for immediate impact rather than delicate detail.