Slab Normal Vama 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Arcanite Slab' by 38-lineart, 'Artegra Slab' by Artegra, 'Publica Slab' by FaceType, 'Fried Chicken' by FontMesa, 'Hefring Slab' by Inhouse Type, 'Sharp Slab' by Monotype, 'Palo Slab' by TypeUnion, and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, confident, industrial, vintage, bold-italic, impact, emphasis, utility, readability, sturdy, bracketed, ink-trap feel, chunky, compact.
A heavy, right-leaning slab serif with broad proportions and a compact, sturdy build. Strokes stay largely even with minimal modulation, and the terminals finish in thick, squared slabs that read as lightly bracketed rather than razor-sharp. Counters are relatively tight and the joins feel dense, giving letters a dark, emphatic texture in lines of text. The italic is drawn, not merely slanted, with energetic curves and a strong forward rhythm; numerals match the weight and carry the same sturdy slab finishing.
Best suited to headlines, subheads, pull quotes, and short blocks where an emphatic italic slab voice is needed. It can work for branding, packaging, and display-oriented editorial layouts that benefit from a dense, authoritative texture.
The overall tone is assertive and workmanlike, with a hint of vintage print and editorial punch. Its dense color and confident italic stance suggest urgency and emphasis while still feeling practical and grounded.
The design appears intended as a dependable, high-impact slab serif italic for display and emphasis, balancing a utilitarian structure with a bold, energetic rhythm for attention-grabbing typography.
In text, the face produces a strong horizontal drive and a consistent, weighty cadence. The thick serifs and tight interior spaces create a poster-like presence, so spacing and line length will materially affect readability at smaller sizes.