Sans Rounded Upri 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Metral' by The Northern Block, 'Kette Pro' by Tilde, and 'Betm Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, logos, packaging, posters, signage, friendly, playful, soft, retro, approachable, friendly display, soft impact, retro branding, high visibility, pillowy, chunky, rounded, compact, bubbly.
A heavy, rounded sans with broad, cushion-like strokes and generously softened corners throughout. Counters are compact and mostly rectangular-oval, producing a dense, sturdy texture in words while maintaining clear interior space. Curves and joins favor smooth, continuous geometry; diagonals (V, W, X, Y) are thick and stable, and the overall rhythm reads even and controlled rather than calligraphic. Numerals share the same rounded, blocky construction, with simplified forms and consistent stroke weight that keeps the set cohesive.
Well-suited to display settings where a friendly, high-impact voice is needed—such as branding, logos, packaging, posters, and bold UI/wayfinding moments. It performs best at medium to large sizes where the rounded details and compact counters stay legible and the strong silhouette can carry the message.
The letterforms convey a warm, upbeat personality with a distinctly soft, toy-like presence. Its rounded, inflated shapes feel casual and welcoming, leaning toward a retro and pop-graphic tone rather than a corporate or editorial voice.
The design appears intended to deliver a confident display sans that feels soft and personable, combining geometric construction with rounded terminals to create a bold, approachable look for attention-grabbing typography.
Round dots on i/j and the overall “squircle” logic in bowls and counters reinforce the softened, geometric theme. The bold mass and tight internal shapes make the font visually assertive, especially in short phrases and headlines.