Sans Normal Nogub 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geliat' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, sturdy, impact, approachability, simplicity, clarity, modernity, rounded, soft corners, compact, chunky, geometric.
A heavy, rounded sans with compact proportions and a consistent, low-contrast stroke throughout. Curves are built from smooth circular forms, while joins and terminals tend to be softly squared, giving the letters a sturdy, blocky feel without sharpness. Counters are relatively tight in round letters and the overall spacing reads dense and solid, helping the face hold together at large sizes. Numerals share the same broad, simplified construction, with clear, bold silhouettes.
Best suited to short, high-impact text such as headlines, posters, branding marks, packaging callouts, and bold UI moments where clarity and presence matter. Its dense, rounded shapes work especially well in display sizes, while extended paragraphs may feel visually heavy due to the compact counters and strong color.
The overall tone is approachable and upbeat, balancing geometric neatness with soft, friendly rounding. Its weight and compact rhythm add confidence and impact, making it feel assertive but not aggressive—more playful and welcoming than industrial.
Designed to deliver maximum presence with a friendly, geometric voice—prioritizing strong silhouettes, simple construction, and soft-cornered forms for contemporary display typography.
Uppercase shapes lean toward simplified geometry with broad shoulders and minimal modulation, while lowercase forms keep single-storey constructions where applicable and maintain a consistent, chunky rhythm. The bold massing makes punctuation and small details secondary, so the strongest impression comes from headline-scale shapes and word silhouettes.