Sans Normal Deduj 17 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, branding, signage, editorial, modern, clean, neutral, friendly, minimal, versatility, clarity, contemporary, accessibility, neutrality, rounded, open, geometric, even, crisp.
A clean, monoline sans with rounded construction and a lightly geometric backbone. Curves are smooth and continuous, with circular bowls (notably in O/o and 0) and open apertures that keep counters clear at text sizes. Terminals are mostly straight-cut, producing a crisp finish, while proportions remain balanced and consistent across the set. The lowercase shows simple, single-storey forms and straightforward joins, maintaining an even rhythm in running text.
Well-suited to interface copy, product pages, and general-purpose editorial layouts where a clean, contemporary sans is needed. The open counters and simple lowercase forms also make it a solid choice for wayfinding, labels, and brand systems that prioritize clarity and a modern feel.
The overall tone is modern and neutral with a mild friendliness coming from the rounded bowls and open shapes. It reads as unobtrusive and functional, aiming for clarity over personality, while still feeling approachable rather than stark.
The design appears intended as a versatile, contemporary workhorse sans: smooth, rounded geometry for a friendly impression, paired with restrained detailing and consistent stroke behavior to support clear reading in both headlines and paragraphs.
Numerals follow the same geometric logic, with round forms for 0/8/9 and simpler angular construction for 1/4/7. The sample text suggests steady spacing and a calm texture, with clear differentiation between similarly shaped characters through open counters and distinct silhouettes.