Sans Normal Anmay 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Helixa' and 'Luxora Grotesk' by Designova, 'TT Commons™️ Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, packaging, modern, friendly, clean, confident, neutral, clarity, versatility, approachability, modernity, rounded, geometric, sturdy, high-contrast-free, open apertures.
A sturdy sans with broadly geometric construction and smooth, rounded curves. Strokes are consistently heavy with minimal modulation, producing even color and a solid presence in text. Counters are generous and largely circular, while joins and terminals stay clean and unembellished; diagonals read crisp without feeling sharp. Proportions are balanced and slightly wide in key rounds, with straightforward, legible forms across capitals, lowercase, and numerals.
Works well for branding and headline settings where a strong, clean sans is needed, and it holds up in UI labels and navigation thanks to its open counters and steady stroke weight. The robust shapes also suit signage and packaging that require quick recognition at a distance.
The overall tone is contemporary and approachable, with a friendly neutrality that still feels assertive due to the weight. Its rounded geometry gives it an inviting, easygoing character, suitable for clear communication without sounding overly technical or stylized.
Likely designed as a versatile, contemporary workhorse sans that emphasizes clarity and consistency while retaining a warm, rounded geometric feel. The goal appears to be dependable readability with enough personality for display use.
Uppercase shapes show classic geometric tendencies with broad bowls and smooth arcs, while the lowercase maintains simple, high-legibility silhouettes and open spacing. Numerals match the letterforms in weight and curvature, keeping a consistent rhythm for data and headings.