Sans Superellipse Uswi 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, industrial, playful, retro, impact, clarity, brand voice, blocky, rounded, squared, compact, sturdy.
A heavy, block-forward sans with wide proportions and rounded-rectangle construction. Curves resolve into squarish bowls and counters, with generous corner rounding that keeps the silhouettes soft despite the mass. Strokes are uniform and highly consistent, with flat terminals and a tight, compact interior rhythm—especially in letters like S, a, and e where counters are small and rectangular. Diagonals (V, W, X, y) are broad and stable, and the numerals follow the same superelliptical logic with large, sturdy forms and minimal interior openings.
Best suited to display roles where mass and width can do the work: headlines, large UI labels, packaging, signage, and logo wordmarks. In short bursts it delivers strong recognition and a compact, high-impact texture; longer text benefits from generous spacing and larger sizes to keep counters from closing up.
The overall tone is assertive and energetic, balancing a utilitarian, engineered feel with a friendly softness from the rounded corners. It reads as modern and punchy, with a subtle retro-tech flavor that suggests signage, athletics, or product branding.
The letterforms appear designed to maximize visual punch and consistency through a rounded-rectilinear geometry, creating a bold, contemporary voice that remains approachable. The simplified detailing and dense color suggest an intention toward branding and high-visibility communication rather than delicate reading.
The design emphasizes strong horizontals and verticals, giving text a dense, poster-like color. Round characters (O, Q, 0, 8, 9) skew toward rounded rectangles rather than true circles, and the punctuation and small details appear simplified to prioritize solidity and impact at display sizes.