Serif Normal Veluv 2 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book titling, luxury branding, invitations, elegant, refined, fashion, literary, refinement, editorial clarity, luxury tone, modern classic, hairline serifs, transitional, crisp, delicate, high-waisted.
A refined text serif with pronounced stroke modulation and crisp, hairline serifs. The letterforms show tall proportions and a relatively restrained x-height, with ample counters and a clean, controlled rhythm. Serifs are sharp and lightly bracketed, and terminals often finish in tapered points, giving the design a polished, calligraphic edge without becoming ornate. Numerals follow the same high-contrast logic, with thin horizontals and slender joins that keep the overall color airy and precise.
Well suited to magazine headlines, pull quotes, and book or journal titling where high-contrast refinement is desirable. It can also serve luxury branding and formal collateral, such as invitations or packaging, especially when set at display sizes with generous spacing.
The overall tone is poised and luxurious, with an editorial sophistication that reads as modern-classic. Its delicate hairlines and sculpted curves evoke high-end publishing, fashion branding, and cultured display work while remaining composed rather than decorative.
The design appears intended to deliver a contemporary, high-end take on a conventional text serif—prioritizing elegance, sharp detail, and a bright, graceful typographic color for editorial and brand-facing contexts.
In larger sizes the fine details and sharp terminals become a defining feature, producing a bright page color and a sense of precision. The contrast and thin hairlines suggest it will look best when given room to breathe, with careful attention to reproduction and background contrast.