Sans Superellipse Gumem 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mazot' by Hurufatfont, 'Menca' by Kvant, 'DIN 2014' by ParaType, 'Core Sans E' by S-Core, and 'Pulse JP' and 'Pulse JP Arabic' by jpFonts (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, friendly, confident, clean, techy, modernize, soften geometry, maximize impact, improve clarity, geometric, rounded, soft corners, uniform strokes, compact counters.
A heavy, geometric sans with rounded-rectangle construction and softly squared curves. Strokes are monolinear with minimal modulation, producing dense, compact counters and a solid typographic color. Round letters like C, G, O, and S feel superelliptical rather than purely circular, while terminals are clean and blunt, keeping edges crisp despite the overall softness. The lowercase is straightforward and sturdy, with simple forms and tight apertures that favor impact over delicacy.
Best suited for headlines, logos, product branding, and poster typography where a strong, clean silhouette is needed. It can also work for UI labels and navigation in large-to-medium sizes, especially in interfaces aiming for a modern, friendly feel.
The overall tone is contemporary and approachable, pairing a friendly rounded geometry with a confident, high-impact presence. It reads as practical and direct, with a slightly tech-forward flavor that stays neutral rather than expressive or quirky.
The design appears intended to deliver a bold, contemporary sans with a superelliptical skeleton—combining geometric clarity with softened corners for approachability. It prioritizes consistency and impact, making it a dependable choice for modern brand and display typography.
Capitals are broad and stable, and the numerals share the same squared-round logic, giving text a consistent, blocky rhythm. The design holds up well at display sizes and in short lines where its compact counters and strong silhouettes can do the work.