Sans Normal Atmut 10 is a light, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, casual, handmade, friendly, playful, quirky, humanize, add texture, casual tone, approachability, rounded, soft, open, slightly rough, informal.
A rounded sans with open counters and softly modeled curves, combining simple geometric structure with subtly irregular outlines. Strokes stay largely uniform in thickness, while terminals and joins show slight wobble and roughened edges that read like a lightly distressed or hand-inked finish. Proportions are broad and airy, with generous interior space and clear separation between stems, bowls, and apertures; curves dominate, and straight strokes are clean but not overly rigid. Numerals follow the same rounded, open construction, with smooth arcs and minimal detailing.
Well-suited to branding and packaging that benefits from a friendly, informal feel, as well as posters and short headlines where the gentle roughness can be appreciated. It can also work for social media graphics and editorial callouts when you want a modern sans foundation with a more human, crafted edge.
The overall tone is approachable and human, blending modern simplicity with a gentle DIY character. The slight texture and loosened precision add warmth and personality, giving it a relaxed, playful voice rather than a strictly corporate one.
The design appears intended to provide an easygoing, contemporary sans look while introducing just enough irregularity to feel handmade and distinctive. It balances clean, rounded construction with a lightly distressed finish to add warmth without sacrificing clarity.
In text, the soft rounding and open shapes help maintain readability, while the subtle roughness becomes more noticeable at larger sizes where the handmade texture can act as a defining stylistic cue. The rhythm feels even and calm, with consistent spacing and a steady baseline presence.