Slab Contrasted Imzu 3 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, sports branding, editorial, vintage, energetic, assertive, sporty, impact, heritage tone, display emphasis, forward motion, bracketed serifs, ink-trap hints, calligraphic stress, compact counters, lively rhythm.
A heavy italic serif with sturdy, slab-like terminals and noticeable bracketing that softens the joins. The letters lean with a consistent forward slant and show calligraphic stress, producing clear thick–thin modulation without becoming delicate. Serifs are wide and confident, often forming strong horizontal feet and capped strokes that give the design a planted, punchy silhouette. Curves are full and slightly compressed, with tight counters in a few glyphs that increase color and density, while overall spacing keeps an energetic, forward-moving rhythm.
Works best for headlines, deck type, posters, and packaging where a dense, assertive texture is desirable. Its strong italic motion and slabby terminals also suit sports or event branding and promotional graphics. For longer passages it can function as a bold editorial accent, but its weight and tight interior spaces suggest using comfortable sizes and line spacing.
The tone is bold and old-school, combining a classic print feel with the momentum of italic forms. It reads as lively and attention-seeking, with a slightly rugged, poster-like presence rather than a quiet bookish one. The overall impression is confident and energetic, suited to messaging that wants impact with a traditional backbone.
The design appears intended to deliver a forceful, high-contrast italic voice anchored by robust slab-like serifs. It aims to balance tradition and impact, creating a vintage-leaning display style that stays readable while emphasizing momentum and emphasis in word shapes.
Uppercase forms show strong, blocky footing and prominent terminals, while lowercase maintains a consistent slant and sturdy entry/exit strokes that keep word shapes cohesive. Numerals match the heavy texture and italic motion, giving figures comparable prominence to text. The design holds together well at display sizes where the strong serifs and contrast become part of the visual character.