Sans Contrasted Isty 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, chunky, retro, friendly, punchy, attention grab, friendly tone, retro display, bold branding, graphic impact, rounded, soft corners, bulbous, heavyweight, bouncy.
A heavy, geometric sans with broad proportions and softly rounded corners. Strokes are thick and mostly monolinear with subtle, visible modulation in curves and joins, giving counters a slightly sculpted look. Terminals tend to be blunt and squared-off, while bowls and circular forms are wide and open; curves are smooth rather than sharp. The overall rhythm is compact and blocky, with generous interior space for such a heavy design, and numerals follow the same chunky, rounded construction for strong consistency.
Best suited to short, high-impact settings such as headlines, posters, packaging, and bold brand marks where its large shapes and wide stance can carry the composition. It also works well for playful labels, event graphics, and merchandise typography where legibility relies on silhouette more than fine detail.
The letterforms read as upbeat and approachable, with a toy-like solidity that feels energetic rather than severe. Its wide, cushioned shapes and bold silhouettes convey a retro display attitude—confident, friendly, and attention-grabbing.
The font appears designed as a display sans that prioritizes bold presence and approachable character through widened proportions, rounded geometry, and simplified construction. Its subtle contrast and sculpted curves add visual texture without compromising the strong, blocky silhouette.
The design emphasizes simple geometry and strong silhouettes: diagonals are sturdy and wedge-like, and curves are exaggerated for a buoyant feel in words. At text sizes it quickly becomes dense, so it visually performs best when given room through spacing and larger settings.