Sans Normal Asdob 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ligurino' by Typodermic and 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, modern, neutral, clean, straightforward, utilitarian, versatility, clarity, readability, modern utility, geometric, monolinear, open apertures, rounded terminals, even rhythm.
A clean sans with largely geometric construction and monolinear strokes, balancing circular bowls with straight-sided verticals. Curves are smooth and broadly rounded, while joins and terminals stay simple and unembellished, giving the letterforms a crisp, consistent texture. Proportions feel balanced rather than condensed, with clear counters and generally open apertures that keep shapes from clogging at text sizes. Numerals and capitals read sturdy and orderly, and the overall spacing produces an even, calm rhythm in running text.
Well-suited to interfaces, product copy, and general-purpose typography where legibility and a calm typographic color are important. It also fits wayfinding and signage, as well as presentation decks and straightforward brand systems that need a modern, unobtrusive sans.
The tone is modern and neutral, aiming for clarity over personality. It feels practical and contemporary, with a restrained presence that supports content without calling attention to itself.
The design appears intended as a versatile everyday sans, prioritizing clean geometry, consistent stroke behavior, and dependable readability across headings and text. Its restrained detailing suggests a focus on broad utility in contemporary layouts rather than expressive display styling.
Round forms like C, G, O, and Q emphasize smooth circularity, while straight strokes in E, F, H, and N keep the set grounded and functional. The lowercase shows a simple, readable structure with a single-storey style where applicable and a consistent, no-nonsense finish across punctuation and figures.